This concept poster for the Lisbon 2028 Olympics merges iconic Portuguese cultural heritage with contemporary athletic expression to form a cohesive visual identity. Traditional elements such as azulejo tile patterns, Portuguese typographic influences, and the symbolic Galo de Barcelos—abstractly incorporated into the Olympic logo—establish a strong national foundation. The composition reimagines the Monument to the Discoveries, positioning dynamic silhouettes of athletes in place of historical explorers. This shift transforms a monument of maritime expansion into a modern metaphor for global unity, diversity, and the pursuit of excellence embodied by the Olympic Games. The slogan “From the Port to the World” reinforces Lisbon’s historical role as a point of departure while projecting an outward-looking, international vision. The result is a poster that harmonizes cultural memory with contemporary movement, presenting a distinctly Portuguese yet universally resonant Olympic concept.