This identity for Pass The Salt, a podcast by Gabriel Franco, addresses the challenge of engaging a Gen-Z audience in conversations around faith, identity, and meaning. In a culture often defined by noise and contradiction, the solution centers on clarity and authenticity. The bold, hand-rendered typography creates an approachable, human tone, while its raw texture reflects honesty and openness. The minimalist black-and-white palette ensures versatility and immediate recognition across platforms, positioning the podcast as both grounded and culturally relevant.